A few days ago, it was revealed that Katy Perry will be a premier collaborator in the massive, yearlong music campaign.
Perry will be one of the artists that will be on the album P25 Music, an album from The Pokémon Company International together with Universal Music Group for Brands.
In an interview, Katy said she feels honored to be chosen to celebrate the franchise’s 25th anniversary
Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world
The vice president of marketing for The Pokémon Company International commented on Perry’s choice to start the huge project:
“In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting. […] Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned”
The general manager of Universal Music Group for Brands, LJ Gutierrez, also commented on the album “P25 Music”:
We are honored to celebrate the 25th anniversary of Pokémon and the significant cultural impact this beloved franchise continues to have around the world. Working together, we have developed dynamic year-round programming involving artists from across UMG’s labels — because what better way to create a global celebration than through the power of music.
Details about Katy Perry’s participation, additional artist surprises and more about the P25 Music program will be announced throughout the year.